E-Commerce Platform Transformation
Premium Fashion Retailer
A luxury fashion retailer with strong brand equity was being held back by a legacy platform that could not keep pace with its customers. Bricksense rebuilt the storefront from the ground up on a modern headless stack, removing friction from every step of the journey.
The Challenge
The retailer's monolithic platform was seven years old. Page loads averaged seven seconds, checkout ran to five steps, and the mobile experience was effectively a shrunken desktop site. Cart abandonment sat at 40% and the team estimated $500K in monthly sales was leaking away.
Any replacement had to preserve a decade of SEO equity, migrate 30,000 SKUs and full order history without downtime, and give the marketing team the freedom to launch campaigns without a developer in the loop.
Our Approach
Audit & data mapping
We instrumented the existing funnel, quantified drop-off at each step, and mapped every content type and integration before touching code.
Headless rebuild
A React storefront backed by a commerce API and a headless CMS, so merchandising and engineering could ship in parallel.
Checkout redesign
Five steps collapsed to one page with express wallets, address autocomplete, and guest checkout surfaced by default.
Phased cutover
Traffic shifted in stages behind a CDN with 301 mapping for every legacy URL, so rankings held through the migration.
The Solution
The new storefront renders core pages in about two seconds on mobile, with imagery served responsively and interaction handled client-side. Product pages gained richer galleries, live stock signals, and delivery estimates that update by location.
Marketing now builds landing pages and campaign content directly in the CMS. Release cycles that used to take two weeks now take an afternoon.
What We Delivered
- Headless React storefront with a documented design system
- Single-page checkout with wallet and guest flows
- Headless CMS with a campaign page builder
- Zero-downtime data migration for 30,000 SKUs and order history
- 301 redirect map covering every indexed legacy URL
The Results
Within two quarters, revenue was up 245% year on year and cart abandonment had fallen from 40% to 14%. Mobile — previously the weakest channel — became the highest-converting one.
The performance gains compounded: faster pages lifted organic rankings, which brought more traffic into a funnel that now converted far better than before.
Bricksense didn't just rebuild our website, they rebuilt how our team works. We launch campaigns in hours now, and the commercial results speak for themselves.