Brand Identity & Website Redesign
Healthcare Services Provider
An established healthcare provider looked dated next to newer, digital-first competitors and was losing patients before the first appointment. Bricksense delivered a new brand identity and a website designed around how patients actually choose care.
The Challenge
The brand had no consistent visual language — every clinic location, brochure, and form looked like it came from a different organisation. The website was hard to navigate, slow, and not usable on assistive technology.
Booking an appointment meant calling during office hours, which pushed younger patients toward competitors who let them book online.
Our Approach
Brand foundation
New logo, colour system, typography, and photography direction, documented in a guideline the in-house team can apply.
Patient-journey IA
Information architecture organised by condition and need rather than internal department structure.
Accessible by default
WCAG 2.1 AA colour contrast, keyboard navigation, and screen-reader testing built into the design process.
Online booking
A booking flow integrated with the practice management system, available around the clock.
The Solution
The new site presents services in plain language, groups them by what the patient is trying to solve, and lets anyone book or request an appointment in under a minute from any device.
A single design system now covers the website, print, and in-clinic materials, so the brand finally looks like one organisation.
What We Delivered
- Full brand identity and usage guidelines
- Responsive, WCAG 2.1 AA-compliant website
- Condition-led information architecture
- 24/7 online appointment booking integration
- Reusable component and content design system
The Results
Online bookings increased 340% in the first six months, with most made outside office hours — demand that was previously lost entirely.
Organic traffic grew more than sixfold as the faster, better-structured site climbed for condition-related searches, and patient satisfaction with the digital experience settled at 4.9 out of 5.
We finally look like the organisation we are. Patients tell us the site is easy, and bookings have more than tripled.