Omnichannel Marketing Transformation
Consumer Electronics Brand
A consumer electronics brand was running eight digital channels as eight silos, with inconsistent messaging and no shared view of performance. Bricksense unified them into one measurable engine.
The Challenge
Each channel — paid search, paid social, display, email, affiliates, marketplace ads, influencer, organic — had its own agency or owner, its own reporting, and its own version of the brand. Budget was allocated on last-click, which starved upper-funnel activity.
The brand could not answer basic questions: what is our true return on ad spend, and which channels actually drive incremental revenue?
Our Approach
Unified measurement
A data-driven attribution model replacing last-click, with incrementality tests to validate channel contribution.
One creative system
A modular content framework so every channel runs on-brand assets adapted to format, not reinvented.
Budget reallocation
Spend rebalanced across the funnel based on modelled contribution, reviewed weekly.
Lifecycle CRM
Email and retention flows tied to purchase and browse behaviour, integrated with the media plan.
The Solution
All eight channels now plan against one calendar, run on one creative system, and report into one dashboard with consistent attribution.
Budget moves to where it demonstrably drives incremental sales, and the brand shows up the same way everywhere a customer meets it.
What We Delivered
- Data-driven attribution model with incrementality testing
- Modular omnichannel creative system
- Unified performance dashboard across eight channels
- Lifecycle email and CRM automation
- Weekly cross-channel planning and optimisation cadence
The Results
Blended return on ad spend reached 6.2x, and the model attributed $8.5M in incremental revenue to the reallocated plan over six months.
A consistent content system lifted organic traffic 280% and email open rates to 42%, as owned channels finally reinforced paid instead of running parallel to it.
We went from eight disconnected channels to one engine. We finally know our real ROAS, and it's up sharply.