Digital Marketing Campaign - Lead Generation Explosion
Real Estate Development
A property developer was spending heavily on advertising with little to show for it — expensive clicks, unqualified enquiries, and a sales team chasing dead ends. Bricksense rebuilt the acquisition engine around qualified-lead economics rather than raw volume.
The Challenge
Visibility was falling in a crowded market and the cost per lead had crept past what a sale could justify. Enquiries arrived with no qualification, so agents spent their days on people who were never going to buy.
There was no tracking connecting ad spend to closed deals, which made it impossible to know which campaigns actually worked.
Our Approach
Full-funnel tracking
We wired every touchpoint from ad click to signed contract into one analytics view, so spend could be judged on revenue, not clicks.
Intent-led targeting
Budget moved toward high-intent search terms and lookalike audiences built from past buyers, away from broad awareness spend.
Landing pages built to convert
Dedicated pages per development with qualification questions, virtual tours, and finance calculators.
Lead scoring & nurture
Enquiries are scored on budget, timeline, and engagement; hot leads route straight to agents, the rest enter automated nurture.
The Solution
The campaign now sends agents pre-qualified leads with budget and timeline attached. Low-intent enquiries are nurtured automatically until they are ready, rather than burning agent time.
Every dirham of spend is traceable to pipeline, so budget shifts to what is working within days, not quarters.
What We Delivered
- Unified click-to-close attribution model
- Rebuilt paid search and paid social account structure
- Development-specific landing pages with CRO testing
- Lead scoring rules and automated nurture sequences
- Live performance dashboard for the sales and marketing teams
The Results
Qualified leads rose 420% while cost per lead dropped 60%, and the share of enquiries that turned into viewings climbed by more than a third.
The developer reallocated budget from underperforming channels with confidence for the first time, compounding the gains over the six-month engagement.
For the first time we can see which ad turned into which sale. Our agents stopped wasting time and our cost per lead more than halved.