Real Estate Portal & CRM Integration
Dubai Property Developer
A Dubai developer needed a property portal that did more than display listings — it had to capture, qualify, and route thousands of leads straight into the sales CRM. Bricksense built it.
The Challenge
Listings lived on a static site with no connection to the CRM, so every enquiry was re-keyed by hand and many were lost. There was no way to tell which listings or campaigns generated real interest.
The developer wanted immersive virtual tours and wanted the portal to rank for high-value Dubai property searches.
Our Approach
Portal build
A fast, filterable listings portal with map search, saved searches, and 360-degree virtual tours per unit.
CRM integration
Every enquiry, tour view, and brochure download syncs to the CRM in real time with full source attribution.
Lead routing
Rules assign leads to agents by development, language, and availability, with SLA timers on first response.
SEO foundation
Per-development and per-community landing pages, structured data, and performance tuning for search visibility.
The Solution
Prospects browse, take virtual tours, and enquire; the CRM receives a complete record instantly and routes it to the right agent within minutes.
Marketing can see which developments and channels drive qualified interest and shift spend accordingly.
What We Delivered
- Property portal with map search and 360-degree virtual tours
- Real-time, attributed CRM integration
- Rule-based lead routing with response-time SLAs
- SEO-optimised development and community landing pages
- Reporting on listing and campaign performance
The Results
Captured leads rose 380% once enquiries stopped falling through the cracks, and virtual tours drew more than 50,000 views a month, pre-qualifying interest before an agent was involved.
Sales conversion improved 48% with faster, better-matched follow-up, and the sales team's time-in-CRM dropped as manual entry disappeared.
Every lead now lands in the CRM the moment it's created, routed to the right agent. Nothing gets lost, and conversion is up almost 50%.