Qasim Ahmed

About Qasim

Qasim Ahmed is the founder and Chief Executive Officer of Bricksense, a digital marketing and web development agency. He started the business in Lahore, Pakistan in 2021 as Brick Sense, and in 2023 established BRICKSENSE LLC-FZ in the Meydan Free Zone, Dubai, where the company is now headquartered. Both operate under bricksense.co, and the team has grown into a remote-first group of more than 30 specialists across the USA, UAE, Pakistan, UK, and Canada.

His path to founding Bricksense started in sales. From 2016 to 2019, Qasim was an Executive Sales Manager at Emenac Inc. in Lahore, winning new business and managing client accounts for the company's custom packaging and printing work: prospecting, consultative selling, account growth, and consistently beating quarterly and annual quotas. From 2019 to 2021 he worked as a freelance digital marketing specialist on Upwork, running Google Ads and PPC campaigns, SEO, social media marketing, and lead generation, and building websites and e-commerce stores for international clients. Those freelance projects became the foundation of Brick Sense.

He holds a BSc in Computer Science from the University of the Punjab (2014–2018), and he runs the agency with an engineer's mindset. He designed Bricksense's operating model the way he would design a system: distributed, modular, and built to scale without breaking. That shows up in how the company is structured today, with specialists recruited wherever the right skill lives rather than confined to one office, and in his hands-on work designing AI automations and workflows for clients and for Bricksense's own operations.

The clearest proof of that model at work is Bricksense's affiliate partnership with du and Etisalat, the UAE's two national telecom operators. What Qasim started as a small pilot channel in 2023 has grown, under his direct leadership, into a dedicated team of more than 50 sales, marketing, and support staff selling home and mobile internet plans across the UAE. Now in its third year, the partnership earned Bricksense the Affiliate Partner of the Year award from du — recognition given for outperforming other partner channels on activation volume, order quality, and customer retention, the exact metrics operators use to rank their partners.

As Bricksense has grown, Qasim has steadily broadened what the agency offers. What began with web development and digital marketing has expanded, under his direction, into e-commerce development, social media marketing, business process outsourcing and customer support, and — most recently — UI/UX design and digital transformation consulting, bringing the agency's service line to eight offerings serving clients worldwide, currently across the USA, UAE, Pakistan, UK, and Canada.

Today Qasim leads Bricksense's strategy, sales, and client relationships, with a focus on clients in the US and UAE, and oversees the agency's Google Ads, SEO, social media, website development, and lead generation work. He is also the public face of Bricksense's remote-hiring mission: helping talented people who are early in their careers get real, paid experience on live client work, rather than treating junior hires as a cost to minimise.

Key Achievements

• Founded Bricksense in 2021 as Brick Sense in Lahore, established BRICKSENSE LLC-FZ in Dubai's Meydan Free Zone in 2023, and grew it into a remote-first agency of 30+ specialists across the USA, UAE, Pakistan, UK, and Canada
• Led the du and Etisalat affiliate channel from a small 2023 pilot into a dedicated 50+ person sales and marketing operation, now in its third year
• Won the Affiliate Partner of the Year award from du for the channel's activation quality, order volume, and customer retention performance
• Expanded Bricksense's service line from two core offerings at launch to eight — adding e-commerce, social media, BPO, customer support, UI/UX design, and digital transformation consulting
• Built and continues to operate a fully distributed delivery model, recruiting specialists by skill rather than location while holding every engagement to one quality standard
• Built the client base that became Brick Sense as a freelance digital marketing specialist on Upwork (2019–2021), delivering PPC, SEO, social media, and website projects for international clients
• Applies a computer science background (BSc, University of the Punjab) to agency operations, workflow automation, and AI-assisted process design

Career Timeline

1. 2014 – 2018

   BSc Computer Science, University of the Punjab

   Studied programming, data structures, algorithms, and software engineering, the technical foundation he now applies to agency operations and automation.

2. 2016 – 2019

   Executive Sales Manager, Emenac Inc. (Lahore)

   Generated new business and managed client accounts for custom packaging and printing projects, consistently beating quarterly and annual sales quotas.

3. 2019 – 2021

   Digital Marketing Specialist, Upwork (freelance)

   Delivered Google Ads, SEO, social media, lead generation, and website and e-commerce builds for international clients. This work became the foundation of Brick Sense.

4. 2021

   Founded Brick Sense in Lahore

   Started Bricksense as a digital marketing and web development agency serving clients in the US and UAE.

5. 2023

   Established BRICKSENSE LLC-FZ in Dubai

   Registered the company in the Meydan Free Zone, Dubai, now its headquarters. Both entities operate under bricksense.co.

6. 2023 – Present

   Grew the du & Etisalat affiliate partnership

   Took the telecom affiliate channel from a small pilot to a 50+ person dedicated team, earning du's Affiliate Partner of the Year award along the way.

7. 2021 – Present

   Founder & CEO, Bricksense

   Leads strategy, sales, and client relationships; built the team to 30+ remote specialists and expanded services from two offerings to eight.

Leadership Philosophy

Qasim runs Bricksense on the belief that talent isn't limited by geography, but delivery standards can't be. Every specialist who joins the company — wherever they're based — works to the same process and the same bar for client work, which lets him build project teams around the right skill set for a job instead of around who happens to be in the room.

He also treats the agency as a place to develop talent, not just deploy it. Bricksense's stated mission of creating employment opportunities for remote workers and helping people early in their careers scale through mentorship and real client work is one Qasim has held since the company's first hires, pairing newer specialists with senior team members on live engagements rather than treating junior roles as purely transactional.

Focus areas